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Most PR businesses work with a monthly retainer model. An agency centered on getting your company talked about in the press. You can find discount web optimization businesses out there for $200/month. That way, you may get the most out of your month-to-month funding. But if you’re serious about getting placements, I advocate testing certainly one of their paid plans. A question is a quote, statistic, strategy or case study that the journalist needs to complete their story.